Jason
10-19-2010, 01:59 PM
MINI advertising has received acclaim and praise and deservedly so. This latest Countryman giveaway contest being conducted in Stockholm, Sweden is yet another example of MINI's fun and unique ad campaigns. The contest features a hunt and search for a virtual MINI in Stockholm with an iPhone.
Step 1 involves locating the virtual MINI on the iPhone using the phone's GPS based maps.
Step 2 involves securing the virtual MINI once the user is within 50 meters of its position.
Step 3 has the user running away from the position because anyone within 50 meters of the user may steal it away.
The user who has the virtual MINI secured after the 1 week contest period, wins a free MINI Countryman! Check out the video below for an entertaining demonstration of the process.
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Step 1 involves locating the virtual MINI on the iPhone using the phone's GPS based maps.
Step 2 involves securing the virtual MINI once the user is within 50 meters of its position.
Step 3 has the user running away from the position because anyone within 50 meters of the user may steal it away.
The user who has the virtual MINI secured after the 1 week contest period, wins a free MINI Countryman! Check out the video below for an entertaining demonstration of the process.
WMWu1h_6OfE